Established in 1947, Keel Toys is one of the largest designer, importer and exporters of soft toys in the UK! A third generation, family run business - Keel Toys has been beloved for over 75 years and prides itself on its ever-evolving and beautifully designed products!

In 2020, Keel Toys launched Keeleco, a ground-breaking soft toy collection crafted entirely from 100% recycled materials. By transforming plastic waste into high-quality, affordable plush toys, Keeleco sets a new standard for sustainability in the world of soft toys. Featuring eco-friendly stuffing, energy-efficient production, and responsible manufacturing, these plush toys lead the way in the eco-revolution. Choosing Keeleco isn’t just about gifting a cuddly companion—it’s a step toward a cleaner, greener future.

20% OFF Keel Toys in our Summer Sale!

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Bobballs - Food

Bobballs - Plants & Flowers

Scented Bakery

Keeleco Snackies

Keeleco Baby

Keeleco Dinosaurs

Keeleco Puppies & Kittens

Keeleco Sea Life

Keeleco Teddy Bears

Keeleco Highland Cows

Keeleco Unicorns

Keeleco Wild Animals

Café Cute

London

About the Keeleco Collection

Keeleco is a pioneering collection crafted entirely from 100% recycled materials. With a simple yet powerful mission, Keel Toys aims to create plush toys that are not only soft and beautifully designed but also environmentally responsible. Each Keeleco toy is made using recycled polyester sourced from discarded plastic waste, such as water bottles. Each toys’ eyes are embroidered, further reducing plastic usage and making them safer for young children.

By the end of 2024, Keel Toys proudly announced that the Keeleco range had recycled over half a billion plastic bottles, reinforcing their commitment to sustainability.