Top Brands: Squishmallows

Squishmallows are the irresistibly soft, squishy plush toys that have stolen hearts (and shelves!) around the world! Launched in 2017, these cuddly characters quickly became a global sensation thanks to their cloud-like texture, charming faces, and lovable personalities. What started as a small squad of eight has grown into a massive universe of over 1,000 unique Squishmallows — from mythical creatures to foodie friends and everything in between. Whether you’re a serious collector or just need a snuggle buddy, there’s a Squishmallow waiting to join your squad. Hug them, stack them, trade them with friends — Squishmallows aren’t just plush toys, they’re a lifestyle. One squish and you'll understand the hype!